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隨著新時(shí)代女性獨(dú)立意識(shí)的崛起，在追求自我的過(guò)程中，從容自信、不被定義、活出光芒等詞語(yǔ)，愈來(lái)愈為人們所強(qiáng)調(diào)。相伴于此，以悅己為需求的她經(jīng)濟(jì)，更催生了當(dāng)下美體美膚產(chǎn)業(yè)的快速崛起。赫本秀HBbeauty，作為創(chuàng)立于深圳的知名美業(yè)品牌，專注于成就女性的美麗人生，賦予顧客【自然、健康、內(nèi)在】的極致享受，其第三家千平旗艦店由MOSOM墨森設(shè)計(jì)傾力擔(dān)綱。

With the rise of women's independence in the new era, words such as “ease and confidence”, “undefined” and “l(fā)ive sparkling” are increasingly emphasized in the process of self-pursuit. Besides, the she economy with self-pleasing as its demand has all the more contributed to the rapid rise of the beauty industry. As a renowned beauty brand founded in Shenzhen, HBbeauty strives to give women a beautiful life and a natural, healthy and inner pleasure. It’s third 1,000 sq.m. flagship store is designed by MOSOM DESIGN.

作為泛美業(yè)領(lǐng)域的設(shè)計(jì)的佼佼者，深刻洞悉此點(diǎn)的MOSOM墨森設(shè)計(jì)致力于通過(guò)“新美力”的專業(yè)賦能，解鎖市場(chǎng)所需。以場(chǎng)景設(shè)計(jì)介入商業(yè)運(yùn)營(yíng)模式，其一面挖掘空間之于消費(fèi)者的情緒感染力；一面通過(guò)場(chǎng)景互動(dòng)的流量，輔助商業(yè)價(jià)值的可持續(xù)變現(xiàn)。

As a leading design firm in the pan-beauty sector, MOSOM DESIGN, with its keen insight, works to unlock the market demands through its “new aesthetic power”. By integrating scene design into the business operation mode, it attempts to dig out the space’s emotional appeal to customers. On the other hand, it supports the sustainable growth of business value via the traffic of scene interaction.

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在其受邀擔(dān)綱的赫本秀HBbeauty一案中，設(shè)計(jì)便很好地將這兩點(diǎn)平衡 —— 沉浸式的共鳴體驗(yàn)與可持續(xù)的商業(yè)穿透力?！捌放婆c空間相輔相成。在此，空間某種意義上以建筑解構(gòu)、光影塑造、空間材質(zhì)、陳列規(guī)劃等形式開(kāi)啟了體驗(yàn)的張力及節(jié)奏。沿著這些精心布局的'線索'，我們力圖營(yíng)造的是一場(chǎng)共享之旅，以及從情緒價(jià)值的賦予至不銷而銷的潛在效果。”MOSOM墨森設(shè)計(jì)詮釋道。

In HBbeauty, a great balance has been achieved between an immersive resonance experience and the sustainable business impact. “The Brand and the space complement each other. Here, the space has radiated its tension and rhythm through architectural deconstruction, light and shadow shaping, spatial materials, display and layout. With these exquisitely crafted details, we aim to create a shared journey and achieve a potential effect from emotional value to sales without advertising”, says MOSOM DESIGN.

如何在沉浸式體驗(yàn)中喚起顧客的持續(xù)吸引力，是MOSOM墨森設(shè)計(jì)在本案中力圖實(shí)現(xiàn)的重點(diǎn)?！罢嬲秊榭臻g體驗(yàn)感負(fù)責(zé)的不止是審美表象，隨著時(shí)間推移，消費(fèi)者在空間中所感知到的，多元延展的優(yōu)雅意境、深刻入心的情感記憶，才是一種長(zhǎng)久的體驗(yàn)?！?/p>

How to evoke the lasting appeal of customers in an immersive experience is the key point MOSOM DESIGN strives to achieve in this case. “Beyond aesthetics, it is the multifaceted elegance and deep emotional memory consumers perceive in the space that create a lasting experience over time.”

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由此，落筆場(chǎng)域氛圍的營(yíng)造，設(shè)計(jì)師以建筑美學(xué)為基底，取意于柯布西耶的朗香教堂。獨(dú)特的架構(gòu)形式，突破傳統(tǒng)平鋪直敘的塊面，以不規(guī)則的墻體形態(tài)與洞口切割形式展開(kāi)，指向于人對(duì)空間的深層探索。

Therefore, the designers draw inspiration from the La Chapelle de Ronchamp by Le Corbusier to create the field’s ambience. The unique architectural form, with its irregular walls and hole cutting, breaks with the conventional flat and linear blocks, encouraging people to explore the space.