黃金云下的設計師品牌配飾集合店

　　設計公司：木又寸建筑事物室(Atelier Tree)www.ateliertree.com

　　主創建筑師：常凱生

　　建筑師：常凱生、朱鵬飛、施新桐

　　照明設計師：王宏雷

　　攝影師：李什么

　　項目名稱：POPPEE設計師品牌配飾集合店

　　項目性質：建筑室內空間設計、商業、精品店

　　項目規模：32平方米

　　客 戶：北京泊締貿易有限公司

　　項目位置：北京市三里屯南路1號通盈中心首層

　　設計時間：2016年3月-4月

　　建成時間：2016年6月

　　木又寸建筑事物室(Atelier Tree)構思了一朵漂浮在混凝土盒子中的黃金云，完美展示多個品牌配飾作品，并塑造出POPPEE集合店鋪自身震撼人心的品牌視覺。設計靈感來自自然中的奇妙景象云隙光(丁達爾效應)，它啟發了陳列裝置結構的邏輯生長，并成為室內照明設計的原始模型。

　　建筑師釋放地面空間用于景觀營造，將陳列配飾作品的盒子懸掛，使整個室內構造裝置漂浮在空中。獨特設計的亞克力盒子容納了多個品牌配飾作品，盒子在人的視線高度錯落懸掛，它們的荷載由直徑13毫米的金色不銹鋼管向上傳遞。吊頂部分使用直徑2.5毫米粗的金屬格網塑造出一朵形態獨特的幾何形金屬網云。金屬格網使黃金云被空氣填充并使光線穿過，金子的重量感與云的漂浮屬性產生一種有趣的張力。漂浮的黃金云與其之下懸掛的展示盒子也通過拉桿連接將結構受力清晰呈現.

　　黃金云下的線形金屬拉桿和透明盒子引導著人的移動，并建構了一個邊界模糊的空間場所。向上和向下抗衡的張力被永恒凝固在POPPEE商鋪的空間之中。步移景異的微小室內項目提供了令人驚艷的購物空間體驗。

　　項目靈感由人的視覺經驗出發在自然物象與人工環境之間建立了微妙聯系。

　　通過對金屬格網、金色電鍍金屬管，亞克力等材料的組合運用，以適合人體尺度的空間布局，結合巧妙設置的燈光照明，在微小空間中營造出震撼人心、富有魅力的環境場所，完美實現了POPPEE配飾品集合店展示銷售的商業功能。

　　不同材料屬性的創新運用，使空間裝置的結構受力詩意呈現，存在于不同層面的透明性帶給進入空間的顧客以非凡的環境體驗。

　　The Designers' Brands Collection Store Under the Golden Cloud

　　Design Studio: Atelier Tree (www.ateliertree.com)

　　Chief Architect: Casen Chiong

　　Architects: Casen Chiong, Pengfei Zhu, Xintong Shi

　　Lighting Design: Honglei Wang

　　Photographer: Shenme Li

　　Project name: POPPEE The Designers' Brands Collection Store

　　Type: Interior Design

　　Building area: 32 m2

　　Client: Beijing BoDi Trade Co.,Ltd

　　Project location: Ground Floor of Topwin Center ,No.1 South Sanlitun Road, Beijing, China

　　Design date: March-April of 2016

　　Completion date: June 2016

　　Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands' jewelries and creates a shocking brand vision of POPPEE Collection store itself.

　　Design inspiration derives from an amazing natural phenomenon--crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.

　　Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands’ jewelries, locate at different heights within visitors’ sight and deliver load up through gold stainless steel pipes with a diameter of 13mm.

　　The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm. This metal frame makes the golden cloud full with air and penetrated by lights, hence interesting tension is produced by the paradox between heavy gold and light cloud. Stress condition is clearly presented by pull rods which connect floating cloud with the exhibiting boxes below.

　　The linear golden metal pull rods, together with the transparent boxes, guide the movement of visitors and construct a space with a blurry boundary. The rival tension between upward and downward is permanently fixed in POPPEE. This small indoor project offers a stunning shopping experience with different scenes in every step.

　　With an inspiration starting from human visual experience, the project constructs a subtle connection between natural objects and artificial environment.

　　Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, an breathtaking and charming environment is created in this small space, which perfectly satisfies POPPEE’s commercial function of displaying and marketing.

　　Creative application of different properties of materials expresses the structural force of spatial installation poetically and produces different transparency on every layer, which can provide extraordinary ambient experience to the visitors entering the space.