城市牧場的自然原味——原牛道福田店

　　設(shè)計單位：中繪社設(shè)計事務(wù)所(www.midcn.net)

　　設(shè)計師：許思敏、林佳、梁恩、曹苑

　　項目面積：1700㎡

　　完工時間：2016年10月

　　項目地點(diǎn)：深圳市福田區(qū)現(xiàn)代國際大廈

　　攝影師：范文耀

　　牧場，不僅僅是“風(fēng)吹草低見牛羊”的美麗風(fēng)景，更代表著“詩和遠(yuǎn)方”般的自由生活。久居城市的人對自然的疏遠(yuǎn)和隔離，在原牛道福田店將會消失于無形。

　　中繪社在前門入口處營造灌木叢和地被景觀，黑白花奶牛散布其間，已讓一股安靜、怡然的感覺撲面而來。開放式櫥窗展示新鮮的牛肉與切肉師傅的嫻熟刀法，更撩動想要大快朵頤的滿腹食欲。

　　追隨淡淡的肉香踏進(jìn)用餐空間，目光所及處皆詮釋了“城市牧場”的設(shè)計主題。紅磚、木材、花崗巖等材料的綜合運(yùn)用，塑造了英國工業(yè)革命時代鼎盛時期的街景風(fēng)格。齒輪壁掛、原木鐵架、老式留聲機(jī)以及各種歐式擺件，賦予了空間復(fù)古典雅之中又夾帶帥氣工業(yè)風(fēng)的時代氣息。

　　空間依據(jù)不同功能和情景進(jìn)行切割。接待收銀區(qū)背景的靈感來源于工業(yè)時期的機(jī)械打字機(jī);卡通小汽車成了客人最喜歡的拍照區(qū);有仿英倫火車車廂用餐區(qū)及英倫郵局的圓形包廂;還設(shè)置有開會與聚餐相結(jié)合的VIP包廂，在區(qū)域與區(qū)域間重疊錯落，韻味不盡。俏皮的主題掛畫與金屬吊燈，搭配皮革柳釘?shù)募揖呒胺抡婢G植，將古樸的牧場元素全盤托出，凸顯自然原始、懷舊情懷的空間氛圍。

　　中繪社以設(shè)計的角度，解答著人們愈加渴望親近自然的原因。而原牛道福田店的牧場裝飾元素也好，原切原味的優(yōu)質(zhì)肉源也好，只希望讓全身心的感覺通道來喚醒都市人對自然的最初記憶。

　　The Natural Flavor of Urban Ranch - WE NEW DO Beef Hot Pot Restaurant

　　Design company: Middle Interior Design Shenzhen Ltd. (www.midcn.net)

　　Designers: Xu Simin, Lin Jia, Liang En, Cao Yuan

　　Project area: 1,700 ㎡

　　Completion time: October 2016

　　Project location: Modern International Building, Futian District, Shenzhen

　　Photographer: Fan Wenyao

　　Ranch is not just about the beautiful scenery as the verse says "As wind lowers grass livestock cannot hide", it also represents the free living of "future and sceneries". Alienation and isolation from nature on the inhabitants of cities will disappear in WE NEW DO Beef Hot Pot Restaurant.

　　MID creates bushes and ground cover landscaping, where holstein dairy cows are interspersed, showing a quiet and pleasant atmosphere. The open windows display fresh beef and skilled way of cutting, so as to stimulate the appetite.

　　Following the slight flavor of beef and stepping into the dining room, everywhere we could see is an interpretation of the design theme "urban ranch". With the integrated use of red brick, wood, granite and other materials, it shapes the streetscape in the heyday of British Industrial Revolution. A variety of European-style ornaments, such as gear wall hanging, log iron frame and old-fashioned phonograph, make the space retro and elegant with the spirit of cool industrial style.

　　The space is divided according to different functions and scenarios. The background of the reception area is inspired by the mechanical typewriter of the industrial period; the cartoon car has become the customers' favorite photo-taking area; there are dining area with imitation of the British train carriage and round box like the British post office; VIP boxes with meeting and dining functions are set up among different areas, overlapped and scattered to create endless flavor. Playful theme hanging paintings and metal chandeliers are matched with leather rivet furniture and simulation green plants, which show all the primitively simple elements of ranch, highlighting the natural primitive and nostalgic atmosphere.

　　In the design point of view, MID answers the reason why people increasingly eager to be close to nature. No matter the decoration elements in WE NEW DO Beef Hot Pot Restaurant, or the freshly sliced original quality beef, the restaurant aims to wake up city dwellers' original memory of nature through both physical and mental feelings.