意在形外 止于格調/歐引服飾辦公空間設計

　　項目名稱：歐引服飾-天安數碼城辦公室/展廳

　　室內設計：深圳柏納德空間設計機構(www.artv8.com)

　　主創設計：張志文

　　參與設計：朱靚雯 楊蔚宇 盛平峰

　　軟裝方案：張志文

　　設計面積：800平方米

　　項目完成：2017年5月

　　主要材料：生銹鐵板、水泥肌理、藝術實木板、鐵管，打孔鐵板

　　攝影：張志文

　　傳統的東方禪意表達方式很多種，而我們想要表達的不是刻意貼上東方禪意標簽的表達語言，而是一種重意輕形的靜謐表達方式。此項目包含100平方米的展廳和700平方米的辦公區域，展廳主推品牌OUALLIN的基因內核也是我們賦予的-追本溯源，返璞歸真。

　　我們想打破一下太過形式化的東方禪意，就此和甲方一致認為需塑造帶點東方感覺但不會太刻意，有禪意的感覺但也不要太高冷的主體思路。整體傳達出一種質樸時尚的感覺-有格調重氣質的空間。入口的設計沒有多余的元素，利用形體的自身邏輯和材質光影的質感塑造時

　　尚現代的感覺。我們把光帶作為一種幾何設計語言整合到空間中，塑造另一種質感。

　　前廳臨時接待區設計了與空間一體化的木臺代替了傳統的座椅，凹陷的部分放置了一個品牌自身的可移動模特，可方便定期更換主題模特。

　　前廳的空間并不大，進門左側的區域設計了一塊通體鏡面拉伸了空間的層次。天花的內嵌條形燈帶與地面條形燈帶形成呼應形成強有力的空間設計語言。

　　入口的接待臺設計了分體結構，左側的生銹鐵板制作的自循環水池為空間注入一絲活力，水泥制作的服務臺粗狂有力。

　　質樸的生銹鐵板、水泥、條紋石在光影下各自釋放自己低調的光澤。

　　空間梯度與均衡很重要，通道的虛實進深更為講究，不僅考慮在整體空間中的邏輯關系，自身的虛實也非常重要。通道盡頭的一幅抽象水墨山水為這個通道做了一個視覺聚焦。

　　質樸的禪意風必須非常謹慎的運用造型和圖案以避免浮夸。此處通道右側的處理則是放置了四個歷經歲月沖刷的朽木與背后的沖孔山水圖案的屏風呼應-山水木石的主體場景。盡可能做到深藏若虛。

　　干凈利落的大面積留白使空間層次更為分明也會給人聯想的空間。

　　展廳的設計在空間上沒有做過多的造型和分割，而是利用原木、水泥、鐵板、軟裝等材質用非常平實的手法將服裝的質感凸顯出來。整體風格以自然質樸深邃為主調，不拘泥于固定的風格和定式的思維。在這個空間你可以感受到歐美的質樸也能體會到東方的禪意。

　　休息區的沙發是從法國的舊貨市場淘回來的，帶有很重的后現代印跡，小圓桌是舊木褐色樹脂的融合工藝，幾個看似不相關的物件組合起來形成一種不拘一格時尚格調。

　　裝飾立柱的旁邊則是一組舊貨市場淘來的儲物箱和幾本19世紀的外文書籍，一雙極具調性的舞鞋被陳列其中盡顯優雅與格調。

　　塑造質樸的時尚格調，考慮到各種材質之間的關系采用的是定制的LED聚焦射燈，整個空間利用散點照明凸顯材質的質感和整體氛圍。

　　展廳中央的擺臺，利用原木板和天然舊石槽進行了重組設計，石槽內注水之后養了浮游綠植，塑造一種自然清新的質樸感覺。

　　試衣間的設計更多是舒適自然，和諧溫馨的燈光氛圍是這個區域的重點。

　　辦公室中間的主通道沒有刻意設計，而是在設計功能立面的時候把通道的效果直接考慮進去。通道的轉角處定制了一幅水墨寫意山水使狹長的通道有了聚焦點。

　　設計部是更為開放的布局，考慮到每個設計師都會有樣衣貨架等工具，特意把走道設計的很寬敞方便樣衣貨架的推拉移動。裸露的天花被有序的“米”字型吊燈統一起來。

　　銷售總監的辦公室基裝部分處理非常簡潔，主要通過家具的陳設品凸顯其空間格調。整板的原木辦公臺和新中式的家具相形益彰，黑鐵板定制的書柜則極為現代，空間整體塑造出一種東方現代禪意的氣質。

　　會議室的右側墻面是一幅手繪復古風格的中國地圖，為品牌后期拓展提供直觀的物理參照。

　　張志文

　　柏納德空間設計創始人兼設計總監

　　從業10年，專注于品牌商業空間的策劃與設計，多年的品牌商業空間設計經歷造就了團隊從項目定位分析到具體的設計呈現有著一個系統的設計流程。每個項目都會從商業行為、模式、功能、創新點四個維度來考量，立足于項目自身定位著力用藝術的感染力來塑造品牌的氣質。擅長審視趨勢但不盲從潮流，他始終認為跟隨內心的設計才能立于流行浪潮之上，這使柏納德在對待每個項目時都會把獨創性放在非常重要的一個位置，從而迫使整個團隊不斷創新、跨界，甚至是顛覆，從而讓作品的價值超越預期。

　　Aim at fashion outfit Strive for original style

　　/OUALLIN clothing office space design

　　Project name: OU ALLIN clothing - Tianan Cyber Park Office/Showroom

　　Interior design: Shenzhen Bernard Space Design (www.artv8.com)

　　Chief designer: Zhang Zhiwen

　　Design team: Zhu Liangwen, Yang Weiyu, Sheng Pingfeng

　　Decoration designer: Zhang Zhiwen

　　Area: 800㎡

　　Completion time: 2017,05

　　Main materials: rusty iron plate, cement texture, artistic solid wood board, iron pipe, perforated iron plate

　　Photographer: Zhang Zhiwen

　　Traditional expressions of eastern Zen are diversified. However, what we want to express is not the language deliberately posted with such labels but a kind of quiet expression that attaches importance to meaning instead of form. The project covers a showroom of 100 square meters and an office space of 700 square meters. Gene core of the major brand QUALLIN in the showroom is also created by us--trace to its source, and return to simplicity.

　　We intended to break the part that is too formal in eastern Zen. Both our client and us agree to the idea that the design should gives a eastern feeling yet not deliberate, and a feeling of zen style yet not indifferent. The whole design conveys a feeling of simple fashion-a space with style and quality. The entrance design does not present any superfluous element but brings the modern feeling with its own logic of shape and the quality of materials and light. We have integrated the light bands into the whole space as a kind of geometric design language to create another kind of texture.

　　In temporary reception area of the front office, space-integrated wooden table is used instead of traditional seats. For regular change of theme models, a movable brand model is placed in the sunken part.

　　As space in front office is not large, an entire mirror is designed at the left side of the entry to stretch the space levels. The embedded light strips on the ceiling and the light strips on the ground echo with each other, creating a powerful space design language.

　　The reception area in the entrance adopts separate structure. The self-cycling pool made of rusty iron plate on the left has breathed new life into the space; while the cement reception desk is rough and powerful.

　　The rusty iron plate, cement and striped stone sheds its own gloss under the shadow.

　　Spatial gradient and balance is very important, yet the virtual-real depth of corridors requires much more attention. It’s necessary to consider both the logical relationship in the overall space and the virtual and real space. The abstract ink landscape painting at the end presents a visual focus for the corridor.

　　When presenting the Zen style, we must be cautious in the selection of shapes and designs to avoid exaggeration. The right side of the corridor is decorated with four rotten wood through years, corresponding to the screens punched with landscape paintings on the back--forming the main scene of mountain, water, wood and stone. The purpose is to best presenting the Zen style yet burying it deep.

　　The large area of clean blank space makes the level more distinct and also leaves space for association.

　　We did not make too much shaping and segmentation in the design of showroom space but made efforts to highlight the texture of clothing by the plain technique of wood, cement, iron plate and decoration. The whole style displays the subject of nature, simplicity and depth, and gets rid of fixed style and pattern of thinking. You could feel the simplicity of Europe and America and also the Zen style of the East in this space.

　　With heavy post-modern imprinting, the sofa in the rest area was hunted from the flea market of France. The small round table was processed with the integration of old brown wood resin. These unrelated items, while placing together, present a different fashion style.

　　Beside the decoration column is a group of storage boxes hunted from the flea market and several foreign language books of 19th century. A pair of chic dance shoes displayed among them gives a sense of elegance and style.

　　Considering on the relationship between various materials and creation of simple fashion style, we have adopted customized LED spot lights so as to highlight the texture of materials and overall atmosphere through the scatter of lighting in the whole space.

　　The table in the center of showroom is restructured with wood and natural stone tank. The green floating plant is cultivated in the stone tank filled with water, presenting a feeling of freshness and nature.

　　The design of the fitting room should be comfortable and natural, as a result, the harmonious and warm lighting atmosphere is the key point for this area.

　　We do not deliberately design the main corridor in the middle of the office but take the effects of corridor into consideration when designing the functional facade. The corner of the corridor is customized with a painting of ink landscape, which gives the narrow and long corridor a focus in visual sense.

　　The layout of design department is more open. With the consideration that each designer should have their own tools such as shelves for sample clothing, we leave the corridor wide so as to made it convenient for moving the shelves. The bare ceiling is unified by the orderly distributed lamps in the shape of Chinese character “米”.

　　The office of sales director is very concise. Space style is highlighted through the display of furniture. The entire wooden office desk echoes with the new Chinese furniture, while the customized black iron plate bookcase is extremely modern. The whole space presents an atmosphere of eastern modern Zen style.

　　The hand-painted retro-style map of China hangs on the right wall of the meeting room provides an intuitive physical reference for future brand development .

　　Zhang Zhiwen

　　The founder and design director of Bernard Space Design

　　With ten years’ practicing experience, he has been dedicated in the planning and design of branded commercial space, based on which Zhang Zhiwen set up the team to complete the systematic design process involved with positioning analysis on projects and specific design presentation. Every project will be analyzed and considered from point of commercial behavior, pattern, function and creativity. brand image is built with the appeal of art which is based on the positioning of the brand itself. Being expert in identifying the trend but never follow it blindly, he always believes that only designs that follow hearts could lead the trend. Thus, Bernard attaches great importance to the originality for every project and requires the whole team to stick to innovation, crossover and even subversion, so that all works could be completed in a manner beyond expectations.