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GS Design

Shilily Mangata·Tianrong Courtyard

 Hui-Style Architecture, Artistic Scenery

　　時至今日，伴隨著消費力與場景化的迭代、升維，人們對旅游目的地的定義愈加寬泛，酒店“景區化”成為一種商業層面的趨勢，網紅酒店亦作為集高顏值、多場景、趣味化、打卡式的度假美學綜合體應運而生。

　　Nowadays, with the development of consuming power and times, people have more options for tourist destinations. “Hotel with multiple scenes” has become a new demand in business development. With refined beauty, multiple scenes and photography areas, Insta-famous hotels emerge as the time requires.

　　由詩莉莉酒店集團與徽州天榕莊匠心合作打造的高端產品 —— 漫戈塔·天榕莊度假村，便是“社交貨幣”時代下的創新探索。精通酒店與商業設計的埂上設計，在這一探索中擔綱室內設計與軟裝設計的角色，將對場景營銷與場景定制、場景美學的思考，結合商業邏輯、運維需求、差異化IP而靈活變通，令度假酒店空間產品超脫于純粹居住的體驗，散發出高于生活的藝術魅力，最終助力客戶在競爭激烈的存量市場中，收獲高于周邊的定價能力以及商業回報率。

　　Shilily Mangata·Tianrong Courtyard, co-founded by Shi Lily Group and Tianrong Courtyard from Anhui province, emerges as a creative exploration in the new era of “Social Currency”. Being proficiency in hotel and commercial design, GS Design takes on the interior design and soft decoration of this project. The designer integrates commerce, position and art with commercial procedure, considering operation demand and different IP, providing pleasant and unexpected experience for tourists and demonstrating artistic charm. To this end, the project can stand out of the herd and charge a higher price in the region, receiving higher market returns.

　　MANGATA

　　離塔尖最近的修心之境.

　　Tranquil Space with Poetic Romance

　　歸去，是古徽州隱逸文化的承續自新;

　　Inheritance and innovation of traditional Hui-Style culture;

　　歸來，是徵派園林與當代藝術的融合。

　　Integration of traditional Hui-Style elements with modern art.

　　“百山藏于后，眾水出其口。”

　　黃山腳下的潛口古鎮山水相依、勝景天成，千百年來皆是文人墨客的隱逸卜居之地，亦是東晉詩人陶淵明悠居避世的所在。漫戈塔·天榕莊度假村，便擇址于徽州這一隅遠離塵霾、背倚密林的頤養勝地，是集休閑娛樂、生態文化、綠色低碳、景觀欣賞于一體的稀缺度假資產。

　　Rolling mountains and rivers surround this area. Located at the foot of the Yellow Mountain, surrounded by lucid waters and lush mountains, the Qiankou town is born to be a hermitage for ancient writers and poets including Tao Yuanming, a poet in the Eastern Jin Dynasty. Sited in this resort, Mangata·Tianrong Courtyard stands as a distinctive holiday destination of leisure and entertainment, ecology and culture, low-carbon development and elegant landscape.

　　漫戈塔·天榕莊度假村近山臨水，與潛口翼峰公園融為一體，堪稱為“離塔尖最近的修心之境”。園中的翼峰塔已有四百多年的歷史記憶，成為皖南地區標志性的人文符號。此外，項目周圍10km內有西溪南、棠樾牌坊群、呈坎古村、豐樂湖景區、太平湖景區等數十個國家5A級景區、全國重點文物保護單位，可謂是離塵不離城的靜心之境。

　　Closing to mountains, waters, and Yifeng Park in the county, Mangata·Tianrong Courtyard can be regarded as a tourist destination with superb natural landscape. Constructed at more than four hundred years ago, the Yifeng Tower has become a landmark of Southern Anhui Province. What’s more, in the surrounding 10km areas, there are about ten national 5A Scenic Areas including Xi Xinan Village, Tangyue Memorial Archway Cluster, Chengkan Village, Fengle Lake and Taiping Lake and Major Historical and Cultural Site Protected at the National Level.

　　“白墻黛瓦馬頭墻，亭臺樓榭轉游廊”。

　　處處考究，樣樣精致。漫戈塔·天榕莊度假村以唐模古村為建筑審美范本，在“背山面水”、“天人合一”的哲思下，將徽派建筑與園林院落引入其中，自然純凈，盡得精髓。不遠處的翼峰塔融入畫面，一軸“鏡湖生菡萏，碧波映塔尖”的畫卷悠悠展開，可嘆“云出早、鳥歸遲”的山中幽境。

　　The white wall, black tiles, pavilions, platforms, storied building and colonnade are exquisite and well made. Originated from elegant village of Tang Dynasty, with the idea of “harmony between man and nature”, the designer blends Hui Style and courtyard elements into this project, representing a harmonious and peaceful picture, implying a pure, tranquil and natural vibe.

　　從學社到莊園再至高端產品漫戈塔，埂上設計與詩莉莉酒店集團已有數次默契合作。面對詩莉莉追求愛與美、浪漫與詩意的品牌基因，以及深度情感化的爆款IP與差異化定制的場景策略，埂上設計深諳如何透過社交場景與藝術美學的共鳴、運營屬性與商業價值的交融，實現“目的地型酒店”的獨特優勢 —— 網紅即品牌，空間亦風景，空間場景與自然人文深度交互，人們旅居至此，身處唯美愜境，心歸精神高地。

　　GS Design has cooperated well with Shilily Group on the design of community, estate and high-end product-Mangata. Catering to the Shilily’s pursuance of love and beauty, romantic and poetry, combining hit IP and tailored strategy, GS Design makes full use of the unique advantage of “Composite Hotel” by building an Internet celebrity as a brand and decorating plain space as pleasant scenery, letting spatial scenery echos with natural humanities. Thus, tourists can feel the elegance and beauty of nature.

　　MANGATA

　　自然游歷與徽派重現

　　網紅即品牌，空間亦風景

　　Natural Landscape, Reappearance of Hui-Style

　　Insta-Famous & Brand, Space & Scenery

　　源于生活，又高于生活，是埂上設計衡量項目效果的至高標尺，也是其核心的理念和不懈的追求。在漫戈塔·天榕莊度假村的設計中，源源不斷的自然勝景是美學的基底，生生不息的徽派底蘊是場景的靈魂。

　　“Art comes from life and goes beyond life”, the highest standard of GS Design in evaluating their work, bearing the designer’s core philosophy and pursuit. In this project, the multiple natural landscape and Hui-Style aroma provide great source and inspiration for the designer.

　　從自然到人文的遞變，從場景到體驗的進階。

　　From Nature To Humanity, From Scene To Experience

　　古樸格窗蘊藉雋永，在光影的進退縈回間，詩意留跡，予人推窗即景、目不暇接的超預期體驗。

　　The shadow of light sprinkles on the quaint latticed windows, presenting unexpected poetic and romantic experience.

　　設計師圍繞產品的差異化訴求，結合四季各異的在地風情，細化場景主題，策劃打卡動線，在一步一框景的節奏下，引導人們從亭榭的入口，游歷至園林的秘境，或到燭光晚餐、養生湯泉、愛的養心室等場景的轉換。

　　The designer classifies the characteristics of different scene according to the expectation and local elements. Following the arrangement of photography area, tourists can travel to the inner space of the courtyard, having candle light dinner, enjoying hot spring or visiting other areas.

　　一園詩意，向光而生

　　Poetic Nature, Vigorous Trees

　　木欣欣以向榮，泉涓涓而始流。在埂上設計的筆下，每一處空間場景都是深度定制，呈現從自然的風景到空間的風景之循序漸進，喚起由外觀內的多重感官體驗。

　　Vigorous trees and lucid streams embrace this area. With the concept of tailored service, GS Design realizes the combination between natural landscape and spatial aesthetic, presenting vivid and layered visual experience.

　　黛瓦留影，美好留跡

　　Tile Shadow, Beauty Trace

　　“將場景美學與社交打卡的流量轉化為商業的生意，助力客戶贏得市場競爭、贏得商業回報，是我們做商業設計堅持的核心價值。在這一邏輯下，空間場景是服務于長久的商業運營的，也是多維度滿足居者的即時體驗，以及導向后續的種草裂變。因此本案的設計，關鍵在于自然景觀、徽派人文與空間場景的銜接，在高度適配中營造差異化記憶點，讓每一幀的定格都讓人回味，不經意間觸動用戶社交傳播的動力。”設計師如是闡述創作核心。

　　“The main belief we undertake in commercial design can be interpreted as supporting our clients to stand out of the herd and realize high market returns, by taking use of the spatial aesthetic and customers’ spread through social media. On this basis, spatial design should serve to extend the lifespan of commercial operation and improve guests’ experience from various span, influencing the following spread trends on social media. Thus, in this project, the key lies in the combination between natural scenes, Hui-Style humanities and spacial design. Different elements are designed to meet tourist’s needs, which promote customers’ spontaneous spread on social media.” Says the designer on the core idea.

　　當場景美學與商業邏輯相輔相成，這樣的空間不是美則美矣的一覽無余，而是在時間的洗禮下，在人來人往的故事沉淀中，煥發出歷久彌新的意境。

　　With the combination of spatial aesthetic and commercial procedures, the space demonstrates distinctive charm with the passing of times.

　　把旅程釀成詩

　　Enjoyment of Sojurn Life

　　朦朧燭影間，慢慢時光里，設計在傳統木質結構與現代布藝的家具之間，沉淀出別樣意境，不造作，有樸意。

　　From the hazy candle shadow and languid hours, the designer creates distinctive space through traditional wooden materials and modern fabric furniture, plain and poetic.

　　燭光漫漫，竹影相依

　　Candles Flicker, Bamboo Swaying

　　在木藝百葉窗之外，巧妙的留白窗框與人閑坐時的視角齊平，框出“憑欄處處，畫意葳蕤”的自然人文妙境。

　　Sitting on the chair, people can appreciate the scene through the “void space”---window-frames outside the wooden blinds, creating harmonious atmosphere between nature and humanities.

　　出于專業的克制，以及對在地條件的尊重，埂上設計不做過度的設計，讓簡凈的色彩、純粹的材質、舒適的布局，無需多言便建構出唯美的畫面 —— 木梁立身，燭臺朦影，瓶樽有意，巧與拙、剛與柔、古與今皆是因地制宜。

　　For professional consideration and local conditions, the designer works to create a beautiful picture through simple color, pure material and comfy layout. Beam, candle, shadow and bottle improve spatial quality and experience, providing a vibe featuring oriental and occidental beauty.

　　禪意，是空間的原初基調。

　　以傳統的梁結構、木材質、編織工藝為體現，而禪韻之上，疊加的是設計師對當代審美與生活場景的解構。

　　Zen, the original tone of the space.

　　Through traditional beam, wooden material and braiding craftsmanship, the designer expresses the understanding of modern aesthetic and scenes beyond Zen.

　　圓啟東方，生活融景

　　Oriental Elements, Life Elegance

　　從古取意，融今之美，設計師發現文化與自然的形式之美、輪廓之韻，自黃山的朝霞里攫取了一抹紅調，與木門構件銜接，增加濃淡對比和室內透光的同時，消弭木藝帶來的時空凝滯氣息，升華旅居生活的悠閑自在之感。

　　Combing the traditional culture and modern elements, the designer explores the tranquil and elegant beauty of culture and nature. The light of the sunrise sprinkles on the door, additionally improving the natural lighting and visual comfortable effect, eliminating the tedious air, enhancing the leisure and fulfillment of holiday.

　　自然的洗禮，文蘊的衍生，讓空間浸潤在清雅而韻深的境界之中。

　　The nature and culture make the space full of elegant beauty and artful ambience.

　　客房的設計，在復雜形式的退讓下，在自然景致的加持下，以簡潔的形式、極致的尺度，烘托出場景的可辨識性。人們打開木窗這一介質，亦打開眼界與心懷，目眺遠方，可見青山連綴、荷影依依，一派愜意心境。

　　With simple design and natural scene, the guest room becomes recognizable through plain form and superb design. After opening the wooden window, guests can appreciate the rolling lush mountains and pure lotus, experiencing cozy and pleasant time.

　　園林潛行，近塔尖而修心;回廊游轉，漸入意境佳處。在酒店設計領域擁有豐富經驗的埂上設計，對場景的功能定位與美學營造有獨到的策略，基于商業邏輯與體驗場景、傳播形式的迭新，用差異化的場景設計為品牌IP賦能，將漫戈塔·天榕莊度假村打造為一個趨近自然古跡的“旅游目的地” —— 在這里，千年文脈歸于閑逸，萬般自然訴諸詩意，徽派重現，酣夢迭起，心安寧靜。

　　Wandering in the courtyard, tourists can train their minds and improve self-cultivation. With abundant experience on hotel design, based on the update of commercial operation procedure, spatial landscape and spreading form, GS Design has distinctive strategy on positioning and spatial aesthetic, building the Courtyard a tourist destination full of natural heritage sites through different scenes. The traditional Chinese culture and reappearance of Hui-Style elements support the area with an artful immersive ambience.

　　項目名稱 | 詩莉莉漫戈塔·天榕莊度假村

　　Project Title | Shilily Mangata·Tianrong Courtyard

　　項目地址 | 安徽 潛口古鎮

　　Location | Qiankou Town, Anhui Province

　　項目面積 | 5000m2

　　Site Area | 500 sq meters

　　竣工時間 | 2021年

　　Date of Completion | 2021

　　室內及軟裝設計 | 埂上設計事務所

　　Interior and Soft Decoration | GS Design

　　主案設計 | 李良超、黃圓滿

　　Designer | Li Liangchao, Huang Yuanman

　　專案設計 | 李超

　　Project Designer | Li Chao

　　項目攝影 | 飛羽攝影、小平攝影

　　Photographer | Fei Yu, Xiao Ping

　　「埂上設計」，2014年成立于深圳，由兩位青年設計師共同創辦，是中國當代前沿的室內設計公司，致力于為客戶提供專業及優質的設計服務，設計范疇包括精品酒店、地產、商業、辦公、會所與別墅的室內與軟裝設計，用藝術的手法打造空間的無限可能性。

　　GS Design, co-funded by two young designers in Shenzhen in 2014, a top tier company in interior design field in China. GS Design endeavors to provide professional and qualified design for customers. Taking on the interior design and soft decoration in boutique hotel, real estate, commerce, club and villa, GS Design explores the infinity of space through spatial aesthetic.

　　「埂上設計」重視建筑空間與地域文化的探索，融納多領域人文、自然、藝術等元素實現空間設計策略，致力于探討建筑與材料、工藝與細節、形態與光影間的互動，詮釋人、空間、自然環境間親密無間的聯系，以當代設計語言營造“高于生活的藝術”，構建獨特的場域。多年來，埂上設計以嚴謹專業的工作態度和靈動的創意，服務眾多地產、商業與高端私人客戶，為合作伙伴所贊譽。

　　GS Design pays high attention to the exploration of architectural design and local culture. Following spatial design philosophy, by making use of multiple humanities, nature, artistic and other elements, GS Design is committed to connecting the architect and material, craftsmanship and detail, posture and light shadow, demonstrating the connection among people, space and nature. Creating art beyond life through modern design, building distinctive space. With professional performance and lively design, Gs Design provides service for real estate, commercial space and private clients, gaining great popularity and praise.

　　埂上設計|精品酒店類

　　GS Design|Boutique Hotel

　　三亞宿寐天涯海岸酒店

　　Sumei Skyline Coast Boutique Hotel

　　詩莉莉漫戈塔·非洲假日野奢酒店

　　Shilily Mangata·African Holiday Inn

　　深圳伯克利酒店

　　Berkeley Hotel, Shenzhen

　　埂上設計|商業設計類

　　GS Design|Commercial Design

　　深圳深城投地產中心會所

　　Shencheng Investment Real Estate, Shenzhen

　　深圳歡樂海岸藍楹灣·心海岸會所

　　Blue Bay·Joyful Coast Club, Shenzhen

　　深圳 Jungle Nat 高空餐廳

　　Jungle Nat Canteen, Shenzhen

　　東莞味匠餐廳

　　Wei Jiang Canteen, Dongguan